The TikTok Wave: 20 Percent of Youngsters Turn to the App for News and Entertainment

TikTok is a social media platform that is increasingly being used by young people to access news. Here are some key points from the here:

TikTok is the fastest growing social network used for news by 20% of 18- to 24-year-olds, which is up five percentage points from last year.
In the US, the share of adults who say they regularly get news from TikTok has roughly tripled from 3% in 2020 to 10% in 2022.Adults under 30 are the most likely group to say they regularly get news on TikTok.

TikTok users are less likely than users of Twitter or Facebook to get news on the site, but the number of TikTok users getting news there is increasing.Younger groups prefer to access news through social media, search, or mobile aggregators, and audiences pay more attention to celebrities, influencers, and social media personalities than journalists on platforms such as TikTok, Instagram, and Snapch.
TikTok is the “fastest growing social network” in the Reuters Institute Digital News Report’s survey – used by 44% of respondents for any and every other purpose.

Journalists are no longer the gatekeepers, and many young people are bypassing traditional news outlets and seeking information on social media platforms, including TikTok.
Overall, TikTok is becoming an increasingly popular platform for young people to access news, and traditional news outlets are facing competition from social media platforms.

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