Saudi Arabia’s Sportswear Industry Makes Inroads into Tennis as World Number One Carlos Alcaraz Embraces the Trend

World number one tennis player Carlos Alcaraz has expressed his willingness to compete in Saudi Arabia at some point. He believes that the country has the power to hold plenty of tournaments and is not against cooperation. The ATP Tour has begun talks about a potential partnership with Saudi Arabia’s Public Investment Fund (PIF) and other potential investors on projects including infrastructure, events, and technology investment.

ATP Chairman Andrea Gaudenzi has held discussions with PIF and other potential investors on projects including infrastructure, events, and technology investment. The talks are still ongoing, and any potential investors must respect the history of the sport and work with current stakeholders. Although Saudi Arabia has not hosted an ATP tournament, several top players, including Daniil Medvedev and Stan Wawrinka, have competed in the Diriyah Cup exhibition event, which held its second edition last year.

The Diriyah Cup is an exhibition tennis event that takes place in Saudi Arabia. The event features 12 world-class players competing for the title in the breathtaking setting of the UNESCO World Heritage Site of Diriyah. The tournament is organized by BSG Sports Group and presented by Aramco. The event is 100% tennis and is held in early December. The tournament serves as early preparation for the 2023 Australian Open. The format of the tournament and how to watch it on TV can be found on Eurosport.